The Power of Shapes: How Design Influences Our Minds
Notice a few things: How traffic lights are circles, warning signs are often triangles, and most app icons appear inside rounded squares. At first glance, the use of certain shapes for different things seems practical and aesthetic. However, psychology suggests that these design decisions also have emotional associations. Long before we understand words, we begin responding to visual cues. The brain processes shapes and forms rapidly, often before we are consciously aware of them. Research in behaviour and decision making suggests that even simple geometric shapes can shape our emotions, influence what we trust, and affect the choices we make. Here are some shapes and their common psychological associations. Circles and Curves Shapes like circles that have curves feel very harmless and pleasant. Bar and Neta (2006) found that participants consistently preferred curved objects over sharp-angled ones, even when the shapes were abstract and unfamiliar. The reason behind this is that ...