Why We Notice Some Things and Miss Others
Sherlock Holmes, the character has a famous line, “You see, but you do not observe.” This captures a certain truth about human attention in this day and age. We are constantly surrounded by an influx of various kinds of information, but we only grasp around 10% of it. Our five basic senses also take part in this, absorbing all the information that never fully reaches our minds. To manage this information overload, our brain engages in something called selective attention. According to the APA Dictionary of Psychology, selective attention is the process by which a person concentrates on one stimulus or task while ignoring other simultaneous stimuli. In simple terms, it is our ability to absorb important information while filtering out the unnecessary ones. Without this shortcut, it would become impossible to comprehend any information. A key instance of selective attention is called the “cocktail party effect”. This is where, in a party, one can manage to focus on one convers...