How Fast Fashion Is Destroying You (And the World)
1,73,000. No, it is not the average urban youth’s daily screen time, a complex figure in India’s GDP report, your favorite fashion influencer’s follower count, or the price tag on a luxury designer handbag. It is 1,73,000 kilograms or roughly 173 tonnes of municipal solid waste produced globally every single minute. Within that massive waste stream, the fashion industry plays a devastating role: a garbage truck full of textiles is landfilled or incinerated every second. Wait, what? Read that again. In the time it took you to unlock your phone and scroll through my opening lines, the world discarded truckloads of low-quality clothes in incinerators and dumpsites. Yet we treat haul videos and impulsive shopping carts like harmless habits. We have all felt the thrill, right? It starts late at night, when you see a pop-up on an ultra-fast-fashion app like Meesho advertising a cheap linen co-ord with a ticking timer: “Flash Sale: ₹299 for the Next 12 Minutes!” Your finger twitches. You ad...